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Fyxation has been driven by passion since its beginnings. A passion for exploring the city on two wheels, a passion for following a road without a destination in mind, a passion for cycling.
They pride themselves on manufacturing a line of affordable yet quality products that are as functional as they are stylish. They believe that your bike can be a work of art, a vehicle for getting around town and a way to see the world through a different lens.
Fyxation was founded in 2009 by two brothers, Nick and Ben Ginster. At the time, Nick had beel living in Taiwan for more than four years working as a chief engineer for a large US-based bicycle components company.