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Tom Ritchey is the president and lead designer of our company, now distributed in over 40 countries. Tom designed some of the burgeoning mountain bike industry’s first frames and components back in the 1970’s. Every year Tom guides our R&D efforts in pursuit of both subtle improvements to existing products, or large-scale advances leading to new ones.
Starting with fatigue cycle testing, we strive for at least 2x the standard laid out by CEN (the European Committee which determines minimum safety standards for bicycles and components sold in Europe).
This outside authentication keeps us honest and ensures product releases meet the highest standards. Once a product clears machine testing, prototype samples endure rigorous use by both amateur and professional riders alike, including our sponsored athletes around the world.