The BLB brand is much more than a cycling brand. It started selling components for fixie bikes at Brick Lane, the famous London market where you could find a huge amount of products and different cultures from all over the world. Thanks to its exclusivity, BLB went further to the point of creating its own pro store.
At that time, finding fixie bikes was very complicated and required time, creativity and availability of components to manufacture them. BLB took care of all that, they offered individual customization for each of their customers to assemble their unique fixie bikes. Due to the high demand for components for these bikes, they decided to start manufacturing their own parts under the name BLB. Later, they incorporated new brands to expand the range of components they offered, and with this they created their particular Big Mama distribution channel.
Currently, BLB uses this distribution channel to offer their customers all of their products, as well as all the brands that they have available.